Movember Drops ‘Non-Fungible Testicles,’ NFTs You Check Monthly for Changes – Muse by Clio | NFTRADIUS

A series of NFTs from men’s health charity Movember encourages guys to check their balls online and IRL.

Here, NFT stands for “non-fungible testicles.” Available starting April 26 on the Solana blockchain and priced at $75, proceeds support cancer research.

Developed by agency MRM and art collective Mishka, the 8,000 tokens evolve, acquiring hats, glasses, funky hairdos, funny expression and more. But they only do so when checked at regular intervals, reminding owners to probe their real testicles for changes that could indicate disease. Left unchecked, the NFTs lose traits over time.

“Testicular cancer is the most common cancer among young men, yet 62 percent of those who are most at risk don’t know how to check themselves,” says MRM executive creative director Jesse Potack. “So, we took an innovative and culturally relevant approach to get guys in the habit of regularly checking their balls—with ‘non-fungible testicles.’ The name was just serendipitous.”

Unzipped for Testicular Cancer Awareness Month, the project drops today, and its creators believe the changeable nature of the tokens will help them “stand out in the crowded NFT marketplace and instill a healthy habit to help save a life,” Potack says.

How often should folks examine the goods?

“NFT owners are meant to check in on their ‘non-fungible testicles’ once a month,” says Tina Braun, MRM group account director. “The first check-in is June 1, and they will have a 72-hour window. And then again July 1. You can lose traits if you do not do the two check-ins. Those checking in will receive bonus traits that they can accept or decline.”

Potack adds: “There is a common misconception that NFTs are only limited to art. Truth is, NFTs have various applications, including sports, music, video games, entertainment and more. We saw an opportunity to expand that reach into the world of health by adding a layer of gamification, utility and charity.”

Recent NFT excursions of note include an effort to help free Egyptian women jailed for defaulting on loans, tokens given as birthday gifts to 575 gamers in China, and a “Non-Fungible Thoroughbreds” tourism push in Lexington, Ky. Last month, at SXSW, Preacher fused the digital and tactile worlds with an exhibit of NFT-inspired artwork benefitting Ukraine through donations to the International Rescue Committee.

CREDITS

Agency: MRM New York 

Client: Movember

Production: MRM New York 

Illustrator: MISHKA NYC 

Edit House: Versus 

Movember        

Dan Cooper: Director of Global Innovations

Tom D’Souza: Global Innovation Manager 

Tomasz Pozniak: Innovation Coordinator

Briony FitzGerald: PR Manager 

MRM

Ronald Ng: Global Chief Creative Officer

Harsh Kapadia: Chief Creative Officer

Jesse Potack: Executive Creative Director 

Sascha Piltz: Group Creative Director

Ronnie Ting: Head of Design and Experiences

Jeff Carvahlo: Cultural Anthropologist 

Courtney Pozzi: Senior UX Designer 

Kesley Bassini: Senior Designer 

Colleen Brach: Senior Copywriter

Vic Parizzotto: Senior Art Director 

Yashashree Samant: Copywriter

David Maietta: Associate Director Technology

Victor Tafro: Senior Developer 

Rachel Max, VP,: Director of Art Production 

Cynthia Lin: Senior Digital Producer 

Sam Milgrim: Senior Producer

Ben Dayton: Associate Director of Strategy

Tina Braun: Group Account Director

Andrew Bryson: Management Supervisor 

Nolan Grumley: CFO

Mishka

Greg Rivera: President

Mike Jones: Illustrator 

Versus

Justin Barnes: Creative Director    

Rob Meyers: Executive Producer

Steven Lambiase: Producer

Doug Escamilha: Animators

Tim McKee: Animators

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