The three founders pose for a photo. Marsh and Sandhu stand in front, either side, of a desk printed adorned brightly with Quantus Gallery. Ryan stands behind.

Cofounders Ryan Marsh (left), James Ryan (centre) and Josh Sandhu (right).
Stephen Jones / Insider
  • Quantus Gallery is London’s first permanent NFT art gallery. Insider took a tour.
  • NFTs are displayed on 36 TVs, alongside dog sculptures and physical pieces of art. 
  •  It has six in-house advisors to educate visitors about how to make, buy, and sell NFTs.

The idea of a physical art gallery that is dedicated to selling digital artworks seems slightly paradoxical. 

But Josh Sandhu, James Ryan, and Ryan Marsh say it’s the next logical step of a global market that surged to $41 billion in 2021, which is why they’ve opened what is London’s first permanent NFT art gallery, Quantus Gallery. 

An NFT — or non-fungible token — is a digital asset built onto a blockchain. It essentially provides a unique record of ownership. Many consider them to be modern-day collectibles. 

Some consider NFTs as the future of art and highlight the fact that established art auction houses Christie’s and Sotheby’s are already in on the trend. Skeptics say it’s a volatile asset and any popularity is merely a bubble. 

Quantus’ three co-founders have backgrounds in graphic design, art galleries, and finance respectively. They said they want to appeal to the “95% of people” who don’t yet fully understand the asset. Opening a physical gallery offers something different, and gives more people a way into the market, they add.

Intrigued, curious and slightly skeptical, Insider went along to see what it’s like. 

Space-dogs, screens and skateboards.

Space-dogs, screens and skateboards.

NFTs are displayed on screens but sculptures and physical art is also on display.
Stephen Jones / Insider

Electronic music plays and visitors are offered a drink if they fancy. The aim is to create a “feel-good atmosphere,” said Ryan, who also owns a traditional art business Grove Square Galleries. 

It’s not just NFTs on display…

A picture by the artists Bluntroller is displayed on an easel. It features a women. The words Rouge are written across the top, in imitation of a Vogue magazine cover.

If investors buy Bluntroller’s NFT, they also get the real thing included.
Stephen Jones / Insider

Physical art by Bluntroller and Glen Fox can also be purchased as NFTs. 

They cost anywhere between the equivalent of £5000 ($6570) up to £15,000 ($19,710) based on the collection.

Payments are designed to be as flexible as possible, with investors able to buy art using crypto but also traditional currency, Sandhu said. 

A glass room in the corner will eventually be an office.

Another internal shot of Quantus Gallery, a glass office with art works on the wall.

Brand launches and art workshops are some of the events that they plan to host.
Stephen Jones / Insider

The gallery’s 13 staff includes a six-person in-house advisory team, whose job is to educate visitors about how to make, buy, and sell NFTs.

The trio say this is what sets Quantus apart from other NFT galleries that have been established around the world.

More space dogs and sofas…

A black sofa sits against a white wall., featuring the words Quantus Gallery printed multiple times in a repeated pattern. Next to the sofa is a sculpture featuring a dog wearing a space helmet, and a bright pink picture featuring a woman.

The mostly white walls occasionally have some graffiti.
Stephen Jones / Insider

Quantus also plan to monetize the space by partnering with brands and community organizations.

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