With an interactive art sale including more than 50 works of digital non-fungible tokens that can be accessed via QR code, crypto mania has reached Penn Station in New York City.
The “Art in Motion” exhibit, which opened on October 4, is curated by Plug Talk Media creator Nathan Nakhmanovich, popularly known as Mogul, and will turn Penn Station into a first-of-its-kind digital art bazaar, with NFTs from dozens of digital creators.
More than 200 media assets will be spread over Penn Station, the busiest transportation hub in the Western Hemisphere, as part of the station’s dominance. Mogul and executive producer Eric Spivak, also known as Motivate, hand-picked the artists in the exhibit.
The NFT revolution
Nakhmanovich said the campaign is a “statement on the NFT revolution and the power of OOH.”
Other NFT galleries have used smaller public and private settings, but the “Art in Motion” gallery will bring NFT to the actual scale of public transit demonstrating how to efficiently shift attention from IRL to digital for the general public, Nakhmanovich said.
This year, NFTs have been in the spotlight; over $2.5 billion in NFT sales were recorded in the first six months of the current year alone, and an NFT was sold for a whopping $69 million in March.
NFTs, which were first introduced in 2014, may be anything from movies to music to memes, but they’ve grown in popularity among artists as a new way to acquire and sell digital artwork.
Digital art culture
“Art In Motion” is a watershed moment for all of us. Creators, collectors, and curators alike will benefit greatly from the unique use of QR codes related to Arts and Culture,” Spivak said.
“We’re thrilled to be collaborating with Mogul to exhibit and support brilliant independent producers in the famous Penn Station,” Alexander Bercow, OpenSea’s Partner Success Lead, said.
“We feel we’re simply touching the surface of what’s possible with blockchains and tokenized media,” he said, pointing out that “this activation is proof that NFTs are transforming the way society interacts with art.”
Image courtesy of Cointelegraph News/YouTube
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